A new Salzburg project · In development

Austria. A place with a story.

Familiar places.
A fresh perspective.

Discover the Salzburg behind the scenery. An independent travel project exploring film locations, the history of the von Trapp family and the stories that connect them.

Original schematic illustration · not a location photograph
A little wonder. A new story.

Original schematic illustration · not a location photograph

Film locationsFamily historySalzburg & surroundingsA guide in the making
For your Salzburg journey

From a familiar landscape to your own story.

Explore the places behind a beloved film, discover the real von Trapp family story, and prepare for your own visit. Original photography and independent storytelling are at the heart of this guide.

01 / A glimpse of the stories

More than a beautiful view.

Three editorial themes for the planned guide.

Film & place

See the setting. Discover the story.

The Sound of Music made Salzburg’s scenery familiar to audiences around the world. Our planned guide brings the places into focus through original present-day photographs and independently written stories.

History & perspective

A family beyond the screen.

The planned history chapters explore the real von Trapp family and distinguish documented events from their portrayal in the musical and film. Original texts will connect the research to the places you see.

Travel & discovery

Make the journey your own.

A quiet view, an architectural detail, a moment by the water. Our planned photo and video chapters invite you to discover Salzburg at your own pace, whether you are planning a trip or exploring from home.

02 / The experience we’re creating

A warm welcome.
A different way to explore.

Imagine a fictional Salzburg host with a sense of humour: a clearly identified AI character guiding you through original stories, from your sofa or on your journey.

Planned features · not yet available
Your language. Your pace.

Short chapters with planned multilingual narration, starting with English.

Real places, original perspectives.

New photographs and video footage, made for this project. No film clips or original soundtrack.

History, thoughtfully told.

A clear distinction between the family’s history and its portrayal on screen.

03 / Meet the imagined hosts

Four faces. A warm welcome.

Alois, Anna, Felix and Theresa: four fictional, AI-generated character concepts. These are design proposals, not real local guides. Voices and animation are still in development.

Alois & Anna · Stories with warmth

Our proposed hosts for family history, leisurely discovery and a touch of Austrian humour.

Felix & Theresa · Curious perspectives

Our alternative duo for short discoveries, visual details and future social clips. You will be able to choose a preferred host in a later version.

Hindi and Chinese are AI-assisted draft translations; native-language review is pending. Host selection, speech and animation are planned features.

Four AI-generated fictional host concepts in Austrian-inspired traditional clothing: Alois, Anna, Felix and Theresa
In preparation · sales have not started

A guide for your journey.

Original stories, photography and audio narration with Anna and Alois are planned. Explore Salzburg before your trip and later on location.

Explore the package · €14.90 one-time
AdStern · Salzburg

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Display placements and clearly labelled partnerships for relevant Salzburg offers.

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